15/08/01 - 05:45 - In: Inspiration> J'adore

alicia2 alicia1 alicia3_Ok, so usually I post “cover crushes”.. but this just goes waaaay beyond a cover crush! How stunning isn’t Alicia Vikander in this editorial for The Edit?! IN LOVE!! Photographed by David Bellemere.


15/07/31 - 07:07 - In: Photography> Travels

11822004_10153164816257737_1206662872_oMet a lovely fotografer in the park on my way to the hotel from yet another party last weekend, and we decided to have a spontaneous photoshoot! Here’s the result!

visbyyPhotos by Niklas Blomqvist, check out more of his work here!


15/07/30 - 02:05 - In: Everyday> Travels

bild blommaTwo extremely happy pictures after one of the parties last weekend in Gotland.. And I’m completely soaked since I just got out of the fountain that my friends and I went swimming in.. Again, too much fun!


15/07/29 - 06:24 - In: J'adore> Outfits

DSC_0553  DSC_0568DSC_0562
My friend Caroline and I in our matching leaf-prints beachwear from H&M.


15/07/28 - 08:30 - In: Everyday> J'adore

bild 4 bild 5In total we were 11 girls travelling together to Gotland last weekend. It’s truly a blessing to be surrounded by all these fantastic women who never stop laughing or inspiring. They all share the most amazing energy!


15/07/25 - 07:37 - In: Everyday

visbyI’m sorry for bad posting right now, but it’s my first weekend away from the city.. and I’m just too busy having fun. Promise to show you more pictures of my weekend in Visby next week! (Or hey, follow me on instagram for more updates @emmamattson)


15/07/24 - 09:32 - In: J'adore

Alicia-Vikander-Love-Magazine-CoverLOVE Magazine always seems to find the most beautiful and inspiring women for their covers. This time, it’ swedish actress Alicia Vikander.

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Fashion 3 days ago Sofia Chowdhury

Before the exit as Creative Director for Balenciaga, Alexander Wang hits off with a steaming campaign for Fall/Winter 2015 featuring no other than Kate Moss and Lara Stone. “For me, the fall collection began with the real women of Balenciaga — women who are multifaceted and multidimensional: strong and sensual yet also austere and mysterious,” said Wang. […]

Culture 3 days ago Johanna Ekström

Damon Rasti is the hands down the coolest law-school drop out. His most recent project is a leveled-up version of the daytime party Dayhem previously a legendary party concept in Gothenburg. Soon Rasti will go international with Dayhem and be on everyone’s lips. We asked multitasking party planner to shares some advice on how you can throw the best daytime party ever. Big thanks to the […]

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We collect the most interesting news right now in a nice summary so that you don’t have to chase around the web for updates to stay in the know. Here is what you should know today: Emily Ratajkowski Dances to Zac Efron’s Dope Bpm in Their New Movie Zac Efron dreams  of a better future than student loans and […]

Fashion 4 days ago Johanna Ekström

Thought couture was exclusive? Think again.  In 2002, when Yves Saint Laurent himself retired, the brand stopped creating couture clothes. Now that is about to change, but in a new upgraded version. Hedi Slimane, creative director at Saint Laurent, probably decided one day ordinary couture was to ordinary people. Anyone with tons of money can […]

Fashion 4 days ago Sofia Chowdhury

After weeks of speculation WWD published a report today stating that Alexander Wang’s contract at Balenciaga will not be renewed by the French fashion house and its parent company Kering. Wang will thereby show his last collection for Balenciaga as the brands Creative Director during upcoming Paris Fashion Week Spring / Summer 2016 shown in […]

Fashion 5 days ago Johanna Ekström

We collect the most interesting news right now in a nice summary so that you don’t have to chase around the web for updates to stay in the know. Here is what you should know today:   Put All You Need for the Night out in Your Manolo Heavy with blinged out Swarovski crystal ornaments, this […]

Fashion 5 days ago Johanna Ekström

3D-printers have made everything from cups to guns available to make in the comfort of your own home. Now Tel-Aviv based fashion student Danit Peleg have done an entire collection of 3D clothes that she printed out at home, and she’s talking about selling the files so anyone could print out the clothes. Well, anyone who […]

Fashion 5 days ago Johanna Ekström

Monaco’s latest wedding is a fairy-tale princess dream made real. When you are an Italian heiress and journalist like Beatrice Borromeo, and marries someone like Pierre Casiraghi, grandson of Grace Kelly and seventh in line for the throne, you have a bit of pressure on you to have a truly glamourous wedding. In Monaco’s pink palace Beatrice danced […]

Design 5 days ago Johanna Ekström

The new block in town is way more fashionable than literally anywhere else. Luxurious homes have been a status statement for a long time. Flip through a home decoration magazine and you will see how huge this industry is, but this week the notion of what luxury is just got a higher standard. In 2020 the extreme lover […]