15/05/06 - 06:08 - In: Outfits

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Me and my BFF, my bike!! I love when it’s warm enough to take the bike everywhere!
Sunglasses, Zara     Sweater, Kenzo     Scarf. Acne     Jeans, H&M     Shoes, Adidas     Backpack, Moyi Moyi 
Photos by Alex Ocean


15/05/05 - 06:35 - In: Fashion> J'adore


I have SO many swimsuits at home! I think a one piece on the beach looks fab, it’s just not very conventient when sunbading… Here are four on this summers wishlist!
1, Stella McCartney      2 and 3, H&M      4, Eres


15/05/04 - 06:03 - In: Outfits

Hope you all had a lovely long weekend! Here’s another sneak peek, more pictures soon!
Sunglasses, Zara      Sweater, Kenzo        Scarf, Acne
Photo by Alex Ocean


15/05/03 - 09:15 - In: Inspiration

inspoPictures via: Pinterest and Theyallhateus

4 x YES!

15/04/30 - 08:33 - In: Inspiration> J'adore

glasses_When I buy sunglasses I tend to go nude and discreet or totally crazy. All or nothing. YES to all the above!
1, The Row      2, H&M      3, Ray-ban      4, Miu Miu


15/04/29 - 07:22 - In: Outfits

_G2A6331 _G2A6399 namnlös _G2A6312Finally I got to rock my new loafers withour freezing my feet off! Also, I must tell you how spoiled you get when you start wearing a backpack.Both hands free and space for everything! This one from Moyi Moyi, it doesn’t weigh anything and is in the finest leather which just gets softer with time.
Shirt, Rodebjer       Pants, H&M Studio       Loafers, H&M       Backpack, Moyi Moyi

Photo Alex Ocean


15/04/29 - 06:12 - In: Everyday> J'adore

sydneySo, morning tea has a completely new meaning these days. Since Sydney moved in, I’ve been up earlier every morning to cuddle and drink my morning tea. This is Sydney, my Persian cat, 13 weeks old now and the most wonderful cat ever! Warning for lots of pictures of her here and on my Instagram (@emmamattson)!

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Beauty 1 week ago Alexandra Aronsson

One big trend for hair right now is to bejewel your hair with clips, flowers and ornaments of all kinds. Just about anything you can stick in your hair works to make your pony tail or bun a little bit more exciting and extraordinary. With flower hair clips and some vintage style hair combs you easily […]

Fashion 1 week ago Sofia Chowdhury

On a sunny day in Munich we met Rafa Pastor the Chief Product Officer at Esprit to get a preview of the Fall 2015 collection and to get to know him a bit more. Pastor comes from a background at Inditex where he oversaw more than 2 billion euros of sales at Zara and expanded […]

Fashion 2 weeks ago Denise Karlsson

On the second day of the Swedish press week we saw pieces from & Other Stories, BACK, Weekday, Björn Borg, Tiger of Sweden and more. Scroll trough the pictures for some edgy, sporty and stylish inspiration from the next season’s collections! Click through the pictures in the slideshow to see more. Pretty accessories and colourful patterns […]

Fashion 2 weeks ago Denise Karlsson

Swedish Press Week started this Tuesday and we have summarized some quirky, sizzling pieces from 2ndDay, Louis Vuitton, Rodebjer, Levi’s and more for you to look forward to. Scroll through the pictures below for some inspiration from the next season’s collections! Click through the pictures in the slideshow to see more. Day Birger Et Mikkelsen gave […]

Beauty 3 weeks ago Sofia Chowdhury

Last year, Jourdan Dunn was the first black British model to make to Forbes’ list of high earners. Understandingly, It haven’t been easy to get there in a industry that still has a lack of diversity. According to Dazed, she says that black models have it especially tough and a lot of them end up dropping out […]

Fashion 3 weeks ago Sofia Chowdhury

Alessando Michele‘s take on Gucci is a far cry from the Gucci we’re used to see – super glam glossy images and big-name models close ups (not to mention from the reign of Tom Ford that was later on inherited by Frida Giannini). (Click on the slideshow above to see more images) The transition from […]

Fashion 3 weeks ago Sofia Chowdhury

Acne Studios masters to blur out the borders and balance masculinity, femininity and minimalism to perfection. Show some cleavage in a tasteful yet dramatic way and create balance in your look with a pair of flared or menswear inspired pants. The Acne Studios Spring collection consists of updated wardrobe classics for any occasion. The more masculine pieces such […]

Beauty 3 weeks ago Fanny Nord

I’d like to celebrate the arrival of the spring by presenting this breathtaking scent from Diptyque. “Do Son” is Spring in a bottle. “Divinely mysterious tuberose unveils its powers of seduction on a bed of berries and flowers.” And not to speak about the design of the bottles. I could decorate my whole apartment with […]

Beauty 3 weeks ago Alexandra Aronsson

Spring is coming! What better way to welcome spring than with a glowing face and sun kissed body? With the price worthy products I am telling you about here you easily achieve just that. There is also a product that has all you need for your eyes and brows, a real space saver for your […]