15/05/25 - 02:51 - In: Outfits

Social Editorial_High Summer_2One of the first pictures from saturdays shoot for Esprit with Joanna and Sania. So in love with these ponchos! More pictures of the whole look tomorrow!
Photo by Daniel Troyse


15/05/25 - 06:38 - In: J'adore

NICOLE-TRUNFIO-ELLE-AUSTRALIAStunning supermodel Nicole Trunfio and her son on the latest cover of ELLE Australia.
“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” says Justine Cullen, editor-in-chief. “It was a completely natural moment that resulted in a powerful picture.”
This cover clearly states there is nothing more powerful than motherhood. So beautiful!


15/05/24 - 07:22 - In: Fashion> Outfits

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Yesterday, I had a photoshoot for a ‘Social Editorial’ for Esprit. The location was the sunny streets of Stockholm, and the photographer was talented streetstyle photographer, Daniel Troyse. Can’t wait to show you the pictures when they’re ready!


15/05/24 - 07:21 - In: Outfits

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Dress, H&M        Jacket, my dad’s old jacket        Boots, Tony Mora          Sunglasses, Armani
Photos by Alex.O


15/05/23 - 03:15 - In: Outfits

Last weekend, my friend Alex.O and I took some really windy pictures on an empty parking lot. More details and pictures tomorrow! Hope you’re all having a lovely weekend!


15/05/20 - 07:11 - In: J'adore

beyQueen B and Nicki Minaj just released the hottest music video EVER to their newest single Feeling Myself!! Oh, I just wanna dance when I hear the song.. And dress up in a Chicago Bulls swimsuit!


15/05/20 - 06:39 - In: Outfits

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I love this T-shirt dress by Alexander Wang for H&M. It’s sporty yet so simple. Speaking of sporty.. I’ve just started running again! A 50 minute run after work is just the best way to clear my mind! (Hence the ‘sporty spice look’ above..)
Backpack, Moyi Moyi         Dress, Wang x H&M        Socks, Nike          Shoes, Adidas
Photos by Alex.O

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Beauty 2 weeks ago Alexandra Aronsson

What better way to celebrate the lovely month of May than to treat yourself with some really luxurious products? Lightweight beauty oil, lightweight serum foundation, glowy self tan, under eye bag treatment, perfume for my hair and bronzing powder in beautiful packaging is what I crave this month. All products are suitable for sun and […]

Fashion 3 weeks ago Denise Karlsson

Spring is here in full bloom and soon summer is upon us, so what would be better than to welcome it with a perfect pair of sneakers for school, work or your everyday adventures? Since 1982 these classic sneakers have been worn by famous basketball players, later on rapidly gained status in fashion and have become […]

Fashion 3 weeks ago Sofia Chowdhury

During the last weekend in June this year, Nike will take NTC Tour to Stockholm together with Nike Women’s 10k which means a weekend pumped with energy and tons of endorphins! To get the crowd even more excited Nike joined forces with the Swedish fashion designer Ann-Sofi Back. Click through the slideshow above to see more images! […]

Culture 3 weeks ago Denise Karlsson

On May 4th the Met Gala marked the grand opening of the Costume Institute’s annual fashion exhibit and the theme for this year was “China: Through the Looking Glass”. We have followed celebrities on their way to and at the Met Gala 2015, to see how the guests choose their fashion to match the theme of […]

Fashion 3 weeks ago Denise Karlsson

If you, like us always are interested in finding out about new aspiring designer talents and brands to keep track of you should check out Arethé Stockholm, founded by the duo Alina Bendikova and Reza Alipourin in 2013. The brand was a participant of Swedish Fashion Talents 2015 and had a fashion show at Stockholm fashion week. […]

Fashion 3 weeks ago Sofia Chowdhury

For the Spring 2015 collection Dr Denim took off from George Harrison’s album ‘All things must pass‘ and reinterpreted the Californian free spirit of the 70’s era. With help from the traveler Nuria Val and her partner and photographer Coke Bartrina, Dr Denim encourages people to get off the beaten path and head towards new […]

Wellness 4 weeks ago Denise Karlsson

There is many ways to wellness and a good and jolly lifestyle. Perhaps yoga, fitness, healthy food or whatever your thing is. Here is a gathering of five wellness-accounts on Instagram for you if you want some inspiration for a more healthier way of life. @mandymartini Mandy Vazquez is a sporty young woman from LA/Sweden. She is a […]

Fashion 4 weeks ago Fanny Nord

Put classy, boho and hippie in a mixer and voila -there you have Chloé! Chloé gave us lace like we’ve never seen it before and a sudden vision of the exact style you want to wear all summer. Every color is just not to dare but not yet to discreet. Hats off to the gorgeous models who rocked the no-makeup-makeup-look […]

Fashion 4 weeks ago Denise Karlsson

The last day of press week we took a closer look at Cheap Monday‘s collection for Fall 2015, that showed pieces in faux fur, leather (imitation), velvet and of course jeans. Stripes, plaids and torn jeans fabrics gives the collection a Lord of the Flies or deserted island feel with stylish installations to tie the […]