15/07/31 - 07:07 - In: Photography> Travels

11822004_10153164816257737_1206662872_oMet a lovely fotografer in the park on my way to the hotel from yet another party last weekend, and we decided to have a spontaneous photoshoot! Here’s the result!

visbyyPhotos by Niklas Blomqvist, check out more of his work here!


15/07/30 - 02:05 - In: Everyday> Travels

bild blommaTwo extremely happy pictures after one of the parties last weekend in Gotland.. And I’m completely soaked since I just got out of the fountain that my friends and I went swimming in.. Again, too much fun!


15/07/29 - 06:24 - In: J'adore> Outfits

DSC_0553  DSC_0568DSC_0562
My friend Caroline and I in our matching leaf-prints beachwear from H&M.


15/07/28 - 08:30 - In: Everyday> J'adore

bild 4 bild 5In total we were 11 girls travelling together to Gotland last weekend. It’s truly a blessing to be surrounded by all these fantastic women who never stop laughing or inspiring. They all share the most amazing energy!


15/07/25 - 07:37 - In: Everyday

visbyI’m sorry for bad posting right now, but it’s my first weekend away from the city.. and I’m just too busy having fun. Promise to show you more pictures of my weekend in Visby next week! (Or hey, follow me on instagram for more updates @emmamattson)


15/07/24 - 09:32 - In: J'adore

Alicia-Vikander-Love-Magazine-CoverLOVE Magazine always seems to find the most beautiful and inspiring women for their covers. This time, it’ swedish actress Alicia Vikander.


15/07/23 - 08:02 - In: Inspiration

jeansLove summer jeans, wether they are cut off, ripped or baggy. I just realized most of my jeans are black or grey.. Kinda inspired to get some more light denims now..

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Beauty 6 days ago Alexandra Aronsson

The beautiful jewelry from Maria Nilsdotter really came to life at the Royal Armoury. Housed in the spectacular and beautiful cellar vaults of the Royal Palace it really sets a mood. Key makeup artist Sophia Eriksen/Hallundgren did an amazing and effectual look with golden freckles. Her is what she told me about the look: “ […]

Fashion 6 days ago Freshnet

Last night the legendary New York New York concept landed in Stockholm during Fashion Week at members bar Bernies on top of Nosh & Chow in the hands of Tommy Saleh, Saurabh Sinha, Adam Katz Sinding (le21eme) and Lill Lindqvist with a straight A-name guest list including Hollywood rising star Alicia Vikander, Jocke Berg, Bill […]

Fashion 6 days ago Yasmine Mubarak

The day started out as day one, sunny and exciting. The shows for the day had a mix of apparel designed by Alexander Schaper, mushrooms, dancing models and more. Around the runways you could see familiar faces as Anine Bing, Jonna Bergh, Niklas Berglind and Sofie Farhman. Filippa K Woman and Man collection took us […]

Fashion 6 days ago Johanna Ekström

Models dancing in over a sea of confetti, models entering a dystopian world of huge mushrooms – or simply walking over the runway Stockholm has something for all tastes. Here are the highlights from the second day of Fashion Week in Stockholm.   By the No By the No sent out dancers, sweeping in groups over […]

Fashion 1 week ago Amanda Brohman

Stockholm Fashion Week started for me, not with a bang, but with a conceptual, interactive, fashion/art show (because, what else?). Amaze is an artistic fashion show running its second year and consisting of a small number of younger, up-and-coming designers. This year it featured new collections from Per Götesson, Amanda Gerell, Minna Palmqvist, Daimorf , […]

Fashion 1 week ago Yasmine Mubarak

At the first day at Stockholm Fashion Week off the runway, the celebrities’ brawled in before everyone els, the Street Style photographers were scooting big hats and the alternative color mafia shined out the signature Scandinavian minimalistic, not to mention sport-fashion brand Björn Borg who took the fashion industry to Långholmen in Stockholm to witness […]

Beauty 1 week ago Alexandra Aronsson

First show out on Stockholm Fashion Week SS16 was Ida Sjöstedt, a personal favorite of mine. It is always a pleasure dreaming away in the girly, bubbly world of Ida. Today was no exception, I loved this collection, I actually think it might be her best on yet! Romantic and flowery but she also brought […]

Fashion 1 week ago Johanna Ekström

The first day of Stockholm Fashion Week has brought to us a variety of styles to choose from and we have selected a few of the most important creations. The 70’s is a clear source of inspiration, and just like on Copenhagen Fashion Week, the colors to choose are mostly white, black and red. Ida Sjöstedt […]

Fashion 1 week ago Johanna Ekström

We collect the most interesting news right now in a nice summary so that you don’t have to chase around the web for updates to stay in the know. Here is what you should know today: Kristen Stewart in New Coco Chanel Movie by Karl Lagerfeld We have talked about Kristen Stwarts close connection to […]