15/05/28 - 08:23 - In: Fashion> J'adore

ZUMI can finally feel it! SUMMER! YES!!! So if I could dream, this is what I would like to wear and take with me today.
Shoes, Isabel Marant     Swimsuit, Mara Hoffman    Bag, Victoria Beckham     Keyring and cards, H&M


15/05/26 - 06:16 - In: Editorial> Fashion> Outfits

Social EditorialHigh Summer_4b Social Editorial_High Summer_9 Social Editorial_High Summer_1Here’s the first outfit from the Esprit shoot this weekend! I’m crazy about these jeans! A boyfriend-fit but they still look quite dressed up don’t you think? Also, this thin poncho is the perfect garment to bring with you in a bag and wear when the sun goes down to keep you warm.
Jeans, t-shirt, poncho – Esprit        Shoes – JustFab


15/05/25 - 02:51 - In: Outfits

Social Editorial_High Summer_2One of the first pictures from saturdays shoot for Esprit with Joanna and Sania. So in love with these ponchos! More pictures of the whole look tomorrow!
Photo by Daniel Troyse


15/05/25 - 06:38 - In: J'adore

NICOLE-TRUNFIO-ELLE-AUSTRALIAStunning supermodel Nicole Trunfio and her son on the latest cover of ELLE Australia.
“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” says Justine Cullen, editor-in-chief. “It was a completely natural moment that resulted in a powerful picture.”
This cover clearly states there is nothing more powerful than motherhood. So beautiful!


15/05/24 - 07:22 - In: Fashion> Outfits

DSC_0393 (1)
Yesterday, I had a photoshoot for a ‘Social Editorial’ for Esprit. The location was the sunny streets of Stockholm, and the photographer was talented streetstyle photographer, Daniel Troyse. Can’t wait to show you the pictures when they’re ready!


15/05/24 - 07:21 - In: Outfits

emma6 emma7 emma20 emma21
Dress, H&M        Jacket, my dad’s old jacket        Boots, Tony Mora          Sunglasses, Armani
Photos by Alex.O


15/05/23 - 03:15 - In: Outfits

Last weekend, my friend Alex.O and I took some really windy pictures on an empty parking lot. More details and pictures tomorrow! Hope you’re all having a lovely weekend!

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Beauty 1 month ago Alexandra Aronsson

About 2 months ago I got a call from Dr Sanna Ehdin Anandala who wanted my help with hair and make-up for a big lecture she was having that evening. I didn’t know who Sanna was at the time, and I usually don’t do private sessions but something told me I should meet this woman, […]

Culture 1 month ago Denise Karlsson

If you, like us always are interested in finding great bloggers to follow and get inspired by you should check out this colorful young lady, Marie Myrhøj Jensen or Nemesis Babe from Aalborg, Denmark. She is a blogger, daydreamer and street style photographer that got a quirky and fun style with a great sense for […]

Fashion 1 month ago Denise Karlsson

The full campaign of Christian Dior’s Secret Garden IV staring Rihanna is now released and it contains gorgeous images and a one-minute video that also have the soundtrack of the singer’s intro to her eighth studio album, Only If for a Night. Check out images from the Dior Secret Garden campaign 2015 in the slideshow above! […]

Beauty 1 month ago Alexandra Aronsson

So I have been wanting to do beauty tutorials for quite a while, but never got around to it until now. I want to show you in a fast and easy way how to achieve professional results and I will be sharing some of the tips and tricks I’ve learned during my 15 years as […]

Fashion 1 month ago Sofia Chowdhury

The star studded super glamorous Cannes Film Festival has once again left us in many “ooh” and “aah” for every standout dress after another that passes the flashing line of the photographers. Among all these amazing ladies wearing incredible creations we picked out our favorite looks, it sure was not easy but there were some show […]

Culture 1 month ago Sofia Chowdhury

Even if Taylor Swift hadn’t premiered her super Instagram-promoted epic music video for ‘Bad Blood‘ (including her BFF’s Karlie Kloss, Ellie Goulding, Lily Aldridge, Lena Dunham and many more) she would still have taken home all these eight, I repeat, EIGHT awards at the Billboard Music Awards 2015. What a queen! . Taylor Swift happily thanked “all the girls […]

Beauty 1 month ago Alexandra Aronsson

Linda Öhrström attended an evening make-up course 2o years ago, went to London and then stayed there. During three years she assisted make-up gurus and icons Pat Macgrath, Val Garland and Charlotte Tilbury before starting her own successful career. This multi tasking girl juggles being a make-up artist, beauty editor at Volt, Volt café and […]

Fashion 1 month ago Denise Karlsson

The imagery from Italian fashion house Prada Pre-fall campaign was released not so long ago and the luxury brand shows their upcoming styles in a series of photos and a short one-minute long video. See images from the campaign in the slideshow above and get your impression on Prada pre-fall 2015. Shot by photographer Steven […]

Beauty 2 months ago Alexandra Aronsson

What better way to celebrate the lovely month of May than to treat yourself with some really luxurious products? Lightweight beauty oil, lightweight serum foundation, glowy self tan, under eye bag treatment, perfume for my hair and bronzing powder in beautiful packaging is what I crave this month. All products are suitable for sun and […]